Communication, Education and Public Awareness - CEPA

David Ainsworth, CEC Specialty Group Leader for CEPA and Programme Officer, Secretariate for the Convention on Biological Diversity

CEC Specialty Group 2009 - 2012

David AINSWORTH, Specialty Group Leader

Programme Officer, Implementation and Outreach Division
Secretariat of the Convention on Biological Diversity
Canada
E-mail: david.ainsworth@cbd.int
www.cbd.int

Training conservation practitioners in the tools and methods of Communication, Education, Participation and Public Awareness

Marta ANDELMAN, CEC Specialty Group Leader

Consultant, Wetlands International, Argentina
E-mail: marta.andelman@gmail.com

OBJECTIVES AND PLANS 2009 - 2012

The CEPA Specialty Group will facilitate the development of the best practices in communication, education and public awareness inside and outside the CEC and IUCN, encourage the sharing of stories in CEPA as a tool for learning and linking to implementation of global policy.

Our objectives are to: (1) Create a community of practice in CEPA, involving researchers, educators, communities and all practitioners in communication, which will develop skills and tools for communities, stakeholders and all those who want to bring about change for biodiversity in sustainable development; (2) Encourage the use of CEPA tools amongst all IUCN members. A focus is to develop tools that will enable all actors inside and outside of IUCN to contribute to the implementation of the Multilateral Environmental Agreements at the International Level.

Short-term plans:

  • Develop an online course in Spanish based on the existing toolkit, and further develop the CEPA toolkit in different languages and through an online community of practice;
  • Provide support and capacity-development for CEPA to NBSAPs,  National Biodiversity Strategies and Action Plans;
  • Encourage CEC members and others to participate in the International Year of Biodiversity, supporting activities at the national level;
  • Encourage CEC members to hold a CEPA side event at the Nagoya COP for the Convention on Biological Diversity (CBD) in October 2010, define the programme and promote broad participation in the event;
  • Offer CEPA tools and expertise for IUCN Regional projects and National Committees;
  • Provide resource persons and other expertise for regional and sub-regional CEPA workshops of the CBD and other multilateral environmental agreements;
  • Promote the involvement of the young professionals in CEPA activities and to enrich the CEPA vision, in particular for the side event at the Nagoya COP.

Long-term plans focus on enhancing the role of CEPA in reference to the new CBD strategic plan, after the Nagoya COP; the International Year of Forests in 2011; the Rio+20 Earth Summit in 2012 and the United Nations Decade of Education for Sustainable Development.

CEPA RESOURCES

 

Communicating Biodiversity: Bringing Science to Life through Communication, Education and Public Awareness

Communicating Biodiversity

Bringing science to life through Communication, Education and Public Awareness

Communication, Education and Public Awareness (CEPA) has the potential to unlock global action on biodiversity conservation. To be successful, communicators must use science and policy wisely, to develop messages that inspire people around the world about life on earth.

CEPA is a specialty group in CEC, the International Union for Conservation of Nature’s Commission on Education and Communication.

This 8-page A5 brochure is an introduction to CEC and CEPA.

Download the PDF in English >> French >> Spanish >>

Communication, Education and Public Awareness (CEPA): A Toolkit for National Focal Points and NBSAP Coordinators

Communication, Education and Public Awareness (CEPA): A Toolkit for National Focal Points and NBSAP Coordinators

This toolkit brings science to life. Fact sheets, checklists and examples introduce users to the practical side of CEPA.

The aim is to heighten the impact of national biodiversity strategies and action plans. Tools and methods include information exchange, dialogue, education and social marketing. The IUCN Commission on Education and Communication (Frits Hesselink, Wendy Goldstein, Peter Paul van Kempen, Tommy Garnett and Jinie Dela) developed the toolkit for the Secretariat of the Convention on Biological Diversity. A survey in 2010 found that CBD focal points and communications professionals regard the toolkit as a useful and credible source of information.

Download PDF (9.7 MB) >>

La Comunicación, Educación,y Conciencia Pública (CEPA): Una caja de herramientas para personas que coordinan las Estrategias y planes de acción nacionales sobre diversidad biológica

La Comunicación, Educación,y Conciencia Pública (CEPA): Una caja de herramientas para personas que coordinan las Estrategias y planes de acción nacionales sobre diversidad biológica

La Comunicación, Educación,y Conciencia Pública (CEPA): Una caja de herramientas para personas que coordinan las Estrategias y planes de acción nacionales sobre diversidad biológica

Communication, éducation et sensibilisation du public (CESP): Guide pratique destiné aux points focaux et aux coordonnateurs des stratégies et plans d’action nationaux pour la diversité

Logo of the International Year of Biodiversity

International Year of Biodiversity

Use this logo in all of your CEC communications. Talking about biodiversity isn’t easy. It is a complex, scientific subject that encompasses everything and everyone. However, biodiversity is also an inspiring and exciting story – it is the story of life and the systems that sustain it. Use these key messages.

CEPA Workshop: Conservation Education for Tiger Conservation in Bangladesh

CEPA Workshop: Conservation Education for Tiger Conservation in Bangladesh

Frits Hesselink, CEC Special Advisor, shares this report on a CEPA workshop organized by the Sundarbans Tiger Project in Bangladesh.

The Sundarbans Tiger Project organised the workshop with the vision to bring together key leaders from stakeholder groups interested in or already involved in Sundarbans and tiger conservation who could advise on the development of a Conservation Education and Community Outreach (CE &CO) strategy in support of the Bangladesh Tiger Action Plan (BTAP).

Download the report >>

The role of communication as a policy tool

Mainstreaming Biological Diversity

This eight-page publication presents the case for the work programme on communication, education and public awareness (CEPA) for the Convention on Biological Diversity. It highlights the role of communication as a policy tool. 

English >>

French >>

Spanish >>

Hungarian >>

Results of survey

CEPA Toolkit Users Survey Report

Summary of 144 responses to a June-August 2010 survey of CBD focal points and CEC members about their experiences when using the toolkit and their recommendations for future use.

Promoting Access and Benefit-sharing as part of the Nagoya Protocol

Communicating the Nagoya Protocol's Access and Benefit-sharing (ABS)

A CEPA side event on "ABS Implementation and the Communication Challenge" was organized by the ABS Capacity Development Initiative for Africa with CEC, UNU and other partners at the Nagoya Protocol meeting in June. Full story >>