Between 2004 and 2013, the office has been operating under the guiding principles of a Strategic Plan called “Conservation without frontiers – towards a new image for the Balkans”. In 2013, a broad consultation process between IUCN Members, Commissions and partners resulted with the revised Strategic Plan for the region “Shaping a Sustainable Future for South-Eastern Europe”. Fully aligned with the IUCN Programme 2013–2016 and the Implementation Plan of the IUCN Programme 2013–2016 in Europe, it reflects the situation and conservation needs in the region. Thematically, the emphasis is placed on effective protected areas, species conservation, and sustainable ecosystem management, while policy influencing, capacity building, and strengthening the Union remain at the core of IUCN’s engagement in South-Eastern Europe.