Integrating Business Skills into Ecotourism
28 March 2013 | Downloads - document
This book is designed to help conservation organisa-tions, community-based organisations and protected area managers plan and run effective ecotourism businesses. It was created as part of the Business Skills Transfer Programme for Ecotourism Development, a joint effort by IUCN and Kuoni Group aimed at supporting conservation organisations in managing ecotourism-related businesses through business skills, knowledge and experience sharing.
This joint Programme includes capacity-building workshops in selected destinations, which are targeted at enhancing the business skills of participants, who may have had limited experience with the tourism industry in their roles as conservationists. The workshops feature presentations by tourism sector leaders, aimed at providing participants with a strong foundation in business skills that will better enable them to design and run successful ecotourism businesses . This book has been developed with the cooperation of several of these tourism industry professionals, who lent their time and expertise to the development of the chapters.
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