IUCN 2012 Media Awards

2012 IUCN - Thomson Reuters Media Award

Established in 1998 by Thomson Reuters Foundation and IUCN, the Award aims to raise global awareness of environmental and sustainable development issues by encouraging high standards in environmental reporting worldwide.

For the first time, the 2012 Award was hosted on IUCN Facebook page  and it received 162 entries from 48 countries and a total of 26,274 votes.

Participants were asked to submit a 450-word maximum article online, then get their friends and colleagues to vote for them. Articles focused on an environmental issue relating nature to human well-being.

The winner of the 2012 Award receives an all expenses paid trip to Jeju Island, South Korea, from 6 to 15 of September 2012, to attend the 2012 World Conservation Congress, the world’s leading summit on the environment.

2012 Winner

IUCN is pleased to announce that the winner of the 2012 Award is Diogo Veríssimo, a conservation biologist from Portugal with a passion for science communication. Diogo is currently undertaking a PhD at the Durrell Institute of Conservation and Ecology at the University of Kent.

Veríssimo’s entry, Greening the crisis: turning trouble into opportunity, won with an astounding 5,352 votes.

Diogo Veríssimo, winner of the 2012 IUCN - Thomson Reuters Environmental Media Award


"Greening” the crisis: turning trouble into opportunity

By Diogo Veríssimo

An economic crisis is a hardship but also an opportunity. Whether you manage a household or a multinational corporation there are two ways to balance your account: increase revenue or decrease expenses. In this context, the economic downturn might just be the incentive we need to make us tackle the biggest challenge to environmental sustainability: waste.

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