Over 20 civil society organisations from five countries strengthened their project communications at a three-day workshop organised by IUCN in Siem Reap, Cambodia, from 8-10 October 2024.
Communications play a key role in raising the profile of local organisations and the crucial conservation work they’re doing. Despite this, many organisations struggle to prioritise communication due to limited capacity and skills.
Through a workshop organised by IUCN, participants identified some common communication challenges. Over the course of three days, they were introduced to the principles of communications and tools that could help address some of these challenges. Together, they worked to sharpen their skills on designing social media campaigns, communicating their impact with infographics and developing individual communication strategies to be implemented on their projects.
Participants designed newspaper front pages to showcase their projects
“I could use the principles learned in the workshop to create more concise, engaging, and impactful messages. For example, I could focus on using clear language, strong storytelling techniques, and tailored messaging to resonate with different audiences,” one of the participants shared in an anonymous post-workshop survey.
To put their learning into practice, participants embarked on a field visit to the Angkor Centre for Conservation of Biodiversity (ACCB), which is nestled in a forest an hour’s drive from Siem Reap town centre. Participants toured the facility to learn about ACCB’s turtle and bird conservation programmes, then collected information to design a fundraising campaign, news articles and social media posts for the centre.
