This animation introduces ‘other effective area-based conservation measures’ (OECMs). OECMs are sites outside protected areas that deliver the effective and long-term in situ conservation of biodiversity, support associated ecosystem functions and services, and promote cultural, spiritual, socio-economic and other locally relevant values. This animation is part of a training package developed by the IUCN WCPA Specialist Group on OECMs and the International Academy for Nature Conservation (INA) of the German Federal Agency for Nature Conservation (BfN).