All shortlisted Heritage Heroes gained recognition through a social media campaign in the lead-up to the IUCN World Conservation Congress. Thanks to support from the MAVA Foundation and Star Alliance's Biosphere Connections, three nominees will attend the Congress in Hawai'i, where a people's choice award will be conferred.
The Heritage Heroes award is inspired by the fascinating stories of outstanding individuals, such as Jeffrey Lee, who was recognised at the 2014 IUCN World Parks Congress in Syndey for his determination to protect his ancestral land from the pressures of the mining industry.
The objective of this initiative is to inspire people to value the importance of natural World Heritage sites and recognise the need to collectively invest in their conservation.